May 2012 | www.dmnews.com
SPOTLIGHT
IKEA’s
brand
builder
p16
CMO Leontyne Green
constructs furniture
and communications
platforms
THE WORK
Taco Bell
promotes Doritos
craziness p33
MAIN FEATURE
Quest for QR codes
While the popularity of QR codes has
grown, marketers still face challenges
when integrating them into campaigns
PAGE 22
VERTICAL
Federal friends online
B-to-g marketers use specialized social
media sites to gain inroads and to build
relationships with government employees
PAGE 31
BATTLE OF THE BRANDS
Discussion over coffee
Peet’s and Coffee Bean & Tea Leaf market
across multiple channels in order to
distinguish and differentiate their brands
PAGE 29
Coffee shops battle over brews
+PLUS
Sugarbush
targets
powder
hounds
p36
Agencies hire technologists
Agency ....................................p6
Restaurants gain customers
Database & CRM .................p11
Changing face of Facebook
Digital ..................................... p12
