Reach Marketing is seeking highly-qualified, top-tier
direct marketing professionals to join our A-Team. Reach
is the fastest growing integrated marketing company
offering you the opportunity to gain professional
fulfillment, expand your knowledge and contribute
• List Brokers
• List Managers
• SEO/Social Media Managers
• Email Campaign Managers
If you are ambitious, highly-motivated, and want to be
a part of an innovative, successful organization with a
bright future, we’d like to meet with you.
To explore how you can reach your full potential and
earn the highest compensation in the industry, please
contact Greg Grdodian directly at 845.201.5312 or
via email at email@example.com in
• Integrated Product Databases
• Gatekeeping for Premium Content
• Enewsletter Management
• Single Copy Sales
And, of course, dependable services for B2B and consumer
periodicals – paid/controlled, print/electronic, ABC/BPA-audited.
Integrate your multiple products, online events, newsletters and
one-off orders in a consolidated database for comprehensive customer
profiles and file management.
Access your database 24/7 for customer snapshots, financial, marketing
and audit reports, forecasting, email blasts list rentals and targeted file downloads.
Depend on Cambey & West for quality fulfillment and innovative technical
support. Our only business since 1986.
Explore the possibilities to build your brand with a flexible, responsive
Contact Jane Giles at 845-267-3006 or J_Giles@cambeywest.com
120 North Route 9 W, Congers N Y 10920-1729 www.cambeywest.com
Publishers Put Their Trust in Us
Marissa Mayer was named president and
CEO of Yahoo. Mayer was previously VP of
local, maps and location services at Google
where she was the company’s first female
engineer when she joined in 1999.
Rich Harrison has advanced to CEO of SMTP
Inc., a cloud-based services provider in
Massachusetts. Harrison, who joined SMTP
in 2010 as president and COO, will replace
former CEO Semyon Dukach.
Jay Lee was appointed to the newly-estab-
lished position of chief strategy officer at
Aimia, a loyalty management company, for
the U.S. Previously, Lee led new business
development at American Express OPEN.
Johnny Margues was hired as SVP and ECD
of the New York offices of Jack Morton
Worldwide, a relationship marketing agency.
Margues, who will oversee the creative team,
was previously ECD at Saatchi & Saatchi X.
when hiring people
Nancy Harhut, chief creative officer, Wilde Agency
7/17/2012 9:51:55 AM
YOU GET I T. You know you’re operating in a “do more with less”
world. But how do you make sure the people you work with get it,
too? Look for three things in the people you hire—whether you’re
adding staff or selecting your agency partners.
The first? Attitude. You want people who’ll do whatever it takes.
You don’t want to have to ask them to work late, or to come up
with alternate approaches, or to suggest solutions at the same time
they flag problems. You want that to be their natural inclination.
Ask for an example of a time they saw that something needed to
be done and just did it.
The second? Passion. Choose people who honestly love what
they do. When you do, that passion will be just as evident in their
big name, big budget assignments as in their little known, sparsely-funded ones. The scope of the assignment won’t make a difference
to them; doing it well will. And, their passion will be contagious.
Ask for a description of marketing done for a product you’re not
familiar with. Listen for the love.
The third? A sense of humor. Let’s face it. Things don’t always
go according to plan. But someone who accepts, expects, or even
embraces that fact is someone who will recognize the humor in
chaos and curveballs. And that lighter perspective can help diffuse
tense situations, maintain morale, and make your life easier. Not
to mention make you laugh more. And who couldn’t use that? Ask
for an instance where their sense of humor came in handy.
Seek these attributes in your partners and you’ll work with people who get the job done—and enjoy making it happen. n