Direct Marketing News - 2012 Essential Guide

Direct Marketing Guide 2012 | ANALYTICS
Capturing communication preferences of a potential client
can increase new leads and boost your conversion rates

Ronen Ben-Dror, Blue Valley
Telemarketing
When it comes to new business development for b-
to-b companies, telemarketing
continues to be a primary tool
for qualifying leads. Companies
using a CRM system should
maintain a code on file indicat-
ing the source and method of
qualification for each record
that is turned into lead and
then turned into a client.